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Resources

Guides

Handbook for early stage startups

Pricing Guide 101

Co-written with Alexander Estner for founders between zero and 1M ARR. Find your value metric, let the model fall out of it, package around jobs. Structure first, numbers last.

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Handbook

Pricing Experimentation Handbook

How to change pricing without betting the company on it. Split testing, the guardrails most A/B tools miss, which metrics to watch, and what to do when the complaints start.

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Guide

How to Choose a Pricing Consultant

The six layers of a pricing architecture, why most pricing projects die before they launch, and the red flags that tell you a consultant will hand you a slide deck and leave.

Read on LinkedIn
Free AI pricing page audit

Score your pricing page in 60-seconds.

Paste your pricing page URL and the audit checks your pricing page against 96 mistakes I see over and over. You get a score and the list of flags with clear reasoning.

Takes about a minute.

Want longer reads?

Head over to the blog for deep dives.

Read the blog