Hands-on consulting to realign your pricing with how your business has evolved and where it's headed.
What you get:
Pricing model redesign
We redesign your pricing from the ground up: value metrics, packaging, price points and communication.
1:1 work with your team
I’ll run workshops and have conversations with stakeholders to understand your business and align the pricing direction across functions.
A pricing partner
I’ll guide and challenge you, but you’ll always be the decision-maker. We’ll get to the right model together, with buy-in from your team.
Support through rollout and beyond
When it’s time to go live, I’ll help you de-risk the launch through rollout planning, internal comms, and (if needed) setting up pricing experiments to test changes.
Pricing based on your size:
(and the resulting complexity & impact)
Less than $1M annual revenue
$2,500
$1M - $5M annual revenue
$7,500
$5M - $25M annual revenue
$15,000
$25M - $100M annual revenue
$35,000
"Working with Potio has been great. Tech support has been both highly responsive and exceedingly competent."
Brian Burke, Founder of LSRM.ai
My previous engagements:
+60% ARR
Team collaboration SaaS (SMB, $1M ARR)
+25% ARR
Productivity platform (B2B/B2C, $20M ARR)
Win rate up 3x
Insurtech startup (early-stage)
Who I work with
SaaS companies from pre-revenue to $100M ARR
PLG or hybrid PLG-sales models
Both B2B and B2C software businesses
Infra, API, productivity, AI. If it's SaaS, I'm in
Teams ready to rethink pricing—not just fine-tune it
Who I (usually) don't work with
Companies with $100M+ ARR
High-ticket, low-volume businesses with long sales cycles
Agencies, consultancies, or companies selling physical products
Changing your pricing? Let's make sure you get it right the first time.
I bring the structure, experience, and outside perspective your team needs to make smart, confident pricing decisions—without months of internal back-and-forth.