Let's fix your SaaS pricing

Work with Potio and walk away with a complete SaaS pricing redesign and a clear plan to roll it out — all in one structured sprint.

SaaS Pricing Transformation

Hands-on consulting to realign your pricing with how your business has evolved and where it's headed.

What you get:

Pricing model redesign

We redesign your pricing from the ground up: value metrics, packaging, price points and communication.
1:1 work with your team

I’ll run workshops and have conversations with stakeholders to understand your business and align the pricing direction across functions.
A pricing partner

I’ll guide and challenge you, but you’ll always be the decision-maker. We’ll get to the right model together, with buy-in from your team.
Support through rollout and beyond

When it’s time to go live, I’ll help you de-risk the launch through rollout planning and internal comms.

Pricing based on your size:

(Fees depend on company maturity, product complexity, and organizational scale. Broader projects may require extended scope.)

Prices shown in USD

Less than $500k annual revenue

$6,000

$500k - $5M annual revenue

$10,000

$5M - $25M annual revenue

$20,000

$25M - $100M annual revenue

$40,000

"We came in with hunches. Serge brought the framework, data, and execution plan to do it right. Everything was tailored to our business, and we left the process with real confidence in our pricing.

Nick Dominato, CEO of Autobolt

"Working with Potio has been great. Tech support has been both highly responsive and exceedingly competent."

Brian Burke, Founder of LSRM.ai

"Serge is the best person you can find to help your business. His process is detailed but simple, so anyone can get the most value, even without prior experience."

Brandon Diaz, CEO of Vitxi

My previous engagements:

+60% ARR

Team collaboration SaaS (SMB, $1M ARR)
+25% ARR

Productivity platform (B2B/B2C, $20M ARR)
Win rate up 3x

Insurtech startup (early-stage)
+40% ARR, +60% LTV

Automotive services SaaS (B2B, $2M ARR)

Who I work with

SaaS companies from pre-revenue to $100M ARR
PLG or hybrid PLG-sales models
Both B2B and B2C software businesses
AI, infra, API, productivity. If it's SaaS, I'm in

Who I (usually) don't work with

Companies with $100M+ ARR
High-ticket, low-volume businesses with long sales cycles
Agencies, consultancies, ecommerce, or companies selling physical products

Serge Herkül

Founder, Potio

I’m not from McKinsey and that’s the point.

I’ve spent years founding and leading SaaS companies. Most recently as CEO of Toggl, where pricing wasn’t just a slide in a deck. It was a core part of the growth engine, built in tight with product, marketing, and engineering. That’s the lens I bring to Potio.

I’m hands-on, founder-minded, and outcome-obsessed.

If you’re after polished slide decks and theoretical recommendations, that’s not me.
If you want pricing you can actually ship, with a partner who’s done it before, I’m your guy.

My LinkedIn → My Story →

Why work with Potio instead of winging it

You’ll cut months off your timeline

Pricing drags when no one owns it. It’s cross-functional by nature, which means it’s easy to stall, hard to ship, and usually no one’s job. I bring structure, momentum, and decisions (not just another Notion doc). You’ll move faster and waste way less energy.

You’ll land on better pricing

You already know pricing drives growth. But the path is full of traps: wrong model, wrong rollout, internal misalignment. I’ve made those mistakes so you don’t have to. The result? A pricing model you wouldn’t get to on your own... and the growth that comes with it.

Changing your pricing?
Let's get it right.

Book a 1-on-1 call

Changing your pricing? Let's make sure you get it right the first time.

I bring the structure, experience, and outside perspective your team needs to make smart, confident pricing decisions—without months of internal back-and-forth.